Communication
Highlights
Program Flexibility
Choice of courses throughout the program of study.
Choice of specializations in Advertising/Public Relations, Journalism and Digital Media (audio/video).
Opportunity to pursue a second specialization or converge several media areas.
Ten electivies to pursue a Minor in another field or to deepen your Communication specialization.
Access to cutting-edge technology in media labs and broadcast stations.
Co-curricular activities that hone skills and build the student's professional portfolio.
Internships
Upper-division students may pursue internships in advertising, book publishing, broadcasting, journalism, magazine publishing, photojournalism, public relations, video production and Web design. One internship maycount toward degree requirements. The Department of Communication's internship coordinator and internship blog can point interested students in the right direction. Internship experiences are also excellent ways for students to build up resumes for a very competitive job market. Our interns are in high demand in the Baltimore-Washington, D.C. area. In addition to internships during the Fall and Spring terms, students also may intern over the summer, perhaps in their hometowns.
Senior Capstone Course
A culminating hands-on experience in the student's specialization that entails working in a team to develop adn execute a major semester-long project.
Program Description
Communication students at Loyola College have many options to customize an exciting major to their own interests, abilities and desires. The Communication major focuses on developing professional skills in different media disciplines, cultivating a deep understanding of how the mass media impacts society and embracing the ethical responsibilities of 21st Century communicators.
Communicaton majors prepare themselves for careers in a wide range of exciting professions. Loyola graduates are hired by leading advertising agencies, broadcast stations and networks, magazines, newspapers, Internet-based companies, and public relations and marketing departments in major corporations. Others have gone onto graduate school or law school.
The Loyola Communication faculty is a creative community with wide ranging interests including all forms of media and communication processes. Faculty members include journalists, advertising and public relations professionals, documentary filmmakers, radio professionals, and Web site developers. Visiting faculty include Mark Bowden, a Loyola alumnus and author of best-selling books, Black Hawk Down, Killing Pablo, and Guests of the Ayatollah, Tim Tooten, award-winning television journalist for WBAL-TV11 Baltimore, and Reagan Warfield, Loyola alum and morning host for MIX106.5 Baltimore.
The Department of Communication is host to the annual Caulfield Memorial Lecture series honoring the late Clarence J. Caulfied, an editor at The Baltimore Sun for 22 years. Speakers have included Pulitzer Prize winner journalist and historian Gene Roberts, best-selling author and journalist Mark Bowden, CBS correspondent Tom Fenton, Atlantic Monthly editor James Fallows, renowned media theorist James Carey, and Pulitzer Prize winning journalist and historian David Maraniss.
Curriculum
The Communication major comprises 13 courses - choice of four introductory-level courses, choice of eight intermediate-level courses and a Senior Capstone course. Of that number one introductory course, three intermediate and the Senior Capstone course are in the student's ara of specialization. The student has ten electives in addition to the major. The Communication major is designed to accomodate the needs of student who have focused interests, as well as those who wish to converge several areas of interest, or both.
Advertising/Public Relations
Advertising and Public Relations students examine a wide range of communication processes used by corporations, nonprofit organizations and the government. In advertising, these include strategic planning for advertising and creative development of advertising for print and electronic media. In public relations, students are introduced to the full range of professional public relations activities from writing press releases to event planning to crisis communication.
Digital Media
The Internet and computer-based communication generally have emerged as the most dynamic new media of this generation. Students who specialize in Digital Media prepare themselves for leadership roles in applying the digital media technologies in a broad range of areas including journalism, creative storytelling, corporate Web sites, and online advertising. Students can take courses in digital video, digital audio, web publishing and computer graphics as well as in the social and cultural impact of the Internet.
Journalism
Journalism students graduate with a wide range of opportunities. Many take entry-level positions in major media companies. Others have been accepted at some of the finest journalism graduate schools in the country. Some have gone on to law school and graduate programs in publication design. Others are pursuing successful careers in education, magazine and book publishing, business journalism, radio and television, sports media and even media relations.
The Technology Advantage
The intense honing of our students' abilities is possible at Loyola College because of small Communication class sizes, mostly 20 or fewer. Plus, there is open and ready access to the latest computer technology in our advanced media labs, and our radio and television stations, which are constantly upgraded to professional standards. In Fall 2007, the Communication Department moved into new state-of-the-art learning facilities and offices in the DeChairo College Center. Faculty teach the latest techniques in computer graphics, interactive media design, news writing and gathering, publication design, video and audio production. The high degree of verbal, computer and visual literacy of our students is most evident in the portfolios they bring to their internship and job interviews. Graced by a solid foundation in the liberal arts and Jesuit/Catholic ethics and values, a Loyola Communication graduate truly presents the "complete package" that today's communicatio employers seek.
Co-Curricular Opportunities
Students work closely with Communication Department faculty and staff to build their skills and portfolios in several optional media organizations that provide professional-caliber experience and professional networking opportunities right on campus, including the Public Relations Student Society of America, Advertising Club, WLOY-Radio, WLOY-TV, and The Greyhound student newspaper. A unique opportunity especially for Communication students is Apprentice House - the only book publisher in the country run by undergraduates. Apprentice House editors develop book manuscripts for publication, design cover and layout, and execute marketing and promotion. AH books may be purchased through online vendors such as Amazon.com. Recent titles include Prayer for the Morning Headlines: On the Sanctity of Life and Death by Daniel Berrigan and Adrianna Amari, Measure for Measure: A Newly Annotated Edition by the Aperio Series, and Eager Street: A life on the Corner and Behind Bars by Arlando "Tray" Jones.
Placement
Graduate and Professional Schools
College of Mount St. Vincent
Columbia University
Emerson College
Emporia State University
New York School of Interior Design
New York School of Law
New York School of Visual Arts
Northwestern University
Maryland Institute College of Art (MICA)
Stanford University
University of Baltimore School of Law
University of Maryland
University of Missouri School of Journalism
Villanova University
Employment
Baltimore Business Journal
Baltimore Orioles
The Baltimore Sun
BBDO Advertising
Bates Worldwide
The Catholic Review
Chesapeake Bay Magazine
Cleveland Indians
Commerce One
Ellicott Machine Corporation
Grey Advertising
Johns Hopkins University Press
Ketchum Public Relations
Key Point Health Services
L'Oreal
Merck
NFL Properties
PsiNet
Saatchi & Saatchi
Shandwick
T. Rowe Price
Times Publishing
TV Guide
U.S. Interactive
Under Armour
Young and Rubican Advertising
Faculty
Neil Alperstein
Professor
B.S., Ph.D., University of Maryland
M.A., Antioch College
Areas of Interest: advertising, communication theory/research, new media, popular culture
Kevin Atticks
Affiliate Assistant Professor
B.A., Loyola College in Maryland
M.A., University of Colorado
D.CD., University of Baltimore
Areas of Interest: book publishing, graphic design, journalism, new media, public relations
Andrew Ciofalo
Professor
B.A., Brooklyn College
M.A., Columbia University
Areas of Interest: journalism, international communication, experiential learning
Russell Cook
Professor and Department Chair
B.F.A., M.A., Miami University
Ph.D., Ohio University
Areas of Interest: broadcast journalism, communication theory/research, journalism history, media aesthetics, multimedia production, video
Veronica Gunnerson
Affiliate Professor
B.A., California State University (Long Beach)
M.A., University of Southern California
Areas of Interest: public relations strategies, tactics, and campaigns
Elliot King
Professor
B.A., University of California (Northridge)
M.S., Columbia University
Ph.D., University of California (San Diego)
Areas of Interest: communication theory/research, culture and society, journalism, journalism history, media law, new media
Jonathan Lillie
Assistant Professor
B.A., Warren Wilson College
M.A., Ph.D., University of North Carolina
Areas of Interest: new media technology, international communication, online journalism, computer graphics, interactive media design, communication policy
Kaye Whitehead
Assistant Professor
B.A., Lincoln University
M.A., University of Notre Dame
Areas of Interest: Black women's archival history, historical African American English, documentary, video
Course Sequence
1st year
Effective Writing (WR100)
History of Modern Western Civilization (HS101)
Foreign Language Core
Mathematics Core
Natural Science Core
Social Science Core
Understanding Literature
Communication 200 Level (2)
Free Elective
2nd year
English Core
Foundations of Philosophy (PL201)
Introduction to Theology (TH201)
Philosophy 200 Level core
Communication 200 Level (2)
Communication 300/400 Level (2)
Elective not in Communication
Free Elective
3rd year
Fine Arts Core
History 300 Level core
Math/Science core
Social Science core
Theology core
Communication 300/400 Level (3)
Elective not in Communication
Free Elective
4th year
Ethics core (PL316 Media Ethics recommended for Communication majors)
Communication 300/400 Level (2)
Communication Internship (400 Level Communication course)
Communication Senior Capstone
Elective not in Communication
Free Elective (4)
Department website - Click Here