Marketing
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Highlights
Marketing Practicum
Combines internship with classes in developing professional skills
Career Opportunities
Sales, advertising, public relations, product management, wholesaling, retailing, customer relations, consumer advocacy and marketing research
Program Description
What is marketing? While marketing certainly includes selling and advertising, it is not just about making a sale. Rather, marketing focuses on attracting new customers by promising superior value and keeping current customers by delivering satisfaction.
Curriculum
The marketing curriculum emphasizes the development of critical thinking, communication and interpersonal skills. Computer applications, case analysis and hands-on projects are integrated throughout the program. Introductory marketing courses familiarize students with marketing terms, examine the marketing process and consider the tools at the disposal of the marketer. Upper-level courses develop skills in functional areas, with an emphasis on practical application. The Loyola marketing faculty is highly qualified, with teaching interests in the following areas of marketing: marketing strategy, product management, advertising, sales, buyer behavior and ethics/public policy.
Internships and Research Opportunities
A variety of programs are offered to involve students in the world of business. Students may enroll in Marketing Internship, a course providing on-the-job experience. Students work 150 hours with a sponsoring company. These internships provide valuable lessons in “real world” challenges and are a plus on students’ résumés when they seek employment. Independent study is available through the Selected Topics in Marketing course, in which students engage in intensive study under the direct guidance of a faculty advisor.
Professional Involvement
The department has a highly visible student association, the Loyola Marketing Association (LMA). The LMA, a student chapter of the American Marketing Association (AMA), is involved in a number of professional and community activities. Students are able to share ideas and meet some of Baltimore’s best marketing professionals through the AMA’s “Executive Speaker Series.” In conjunction with the American Marketing Association’s Baltimore Chapter, students also receive assistance with job placement. Marketing students are eligible for membership in Mu Kappa Tau (National Marketing Honor Society) and in Beta Gamma Sigma (National Business Honor Society). For further study, the Sellinger School offers programs for the graduate student as well as for the working executive.
Placement
Loyola Marketing graduates have begun careers with organizations such as:
Aetna Insurance Company
Alexander & Alexander
ARINC Research
Amelia & Associates Advertising
Azzam, Jordan Advertising
Baltimore Orioles
Chase Manhattan Bank
Citicorp
Cintas
Cystic Fibrosis Foundation
Eastman Kodak
Frito Lay
ITT Financial Services
John Hancock Financial Services
Kohl Sales
Kraft General Foods
Marriott Corporation
MBNA
McGinn & Associates
Medex Assistance Corporation
Metropolitan Life Insurance Company
Myers Marketing Research
Optimum Choice, Inc.
Tandy Corporation
Thomas Ferguson Associates
W.B. Doner & Co. Advertising
Wallace Computers
Waverly Press
Faculty
Gerard A. Athaide
Professor
B.Sc., M.M.S., University of Bombay;
M.B.A., Loyola College in Maryland.
Areas of Interest: innovation management, new product development, and spirituality and marketing.
Ernest F. Cooke
Professor
B.S., New York University;
M.S., Case Institute of Technology;
M.A., Western Reserve University;
Ph.D., Case Western University.
Areas of Interest: business-to-business marketing, marketing theory and all aspects of promotion.
Georgiana Carciun
Assistant Professor
B.S., Academy of Economic Studies (Romania)
M.S. University of Antwerp
Ph.D., University of South Carolina
Areas of interest: Consumer Ethics and affective influence on consumer behavior
Fred Fusting
Affiliate Assistant Professor
B.A., Towson University;
M.B.A., Loyola College in Maryland.
Areas of Interest: marketing internship, marketing strategy, marketing research.
Gaury Kulkarni
Assistant Professor
B.S., Pennsylvania State University
Ph.D. (candidate) University of Maryland
Areas of interest: Online search behavior, marketing strategy, customization, consumer economics.
Richard Klink
Department Chair, Associate Professor
B.S., Duquesne University;
M.B.A., Ph.D., University of Pittsburgh.
Areas of Interest: brand management, marketing strategy and product development.
Patrick A. Martinelli
Professor Emeritus
B.A., Georgetown University;
M.B.A., Ph.D., Ohio State University.
Areas of Interest: strategic marketing, marketing warfare and Gettysburg.
Doris C. Van Doren
Professor
B.A., M.A., Florida State University;
Ph.D., University of Maryland.
Areas of Interest: marketing strategy, marketing education and personal selling.
Qiyu (Jason) Zang
Assistant Professor
B.S., Fudan Management College
M.S., University of Georgia, Athens
Ph.D., University of Georgia, Athens
Areas of Interest: product failures and the financial/marketing impact, and customer profitability and financial returns or marketing activities.
Course Sequence
3rd year — Fall Term
Financial Management
Operations Management
Consumer Behavior
Introduction to Theology
History core
3rd year — Spring Term
Legal Environment of Business
International Business
Selling Concepts and Strategies
Theology core
Non-departmental elective
4th year — Fall Term
Marketing Research
Marketing elective
Non-departmental electives (2)
Elective
4th year — Spring Term
Business Policy
Strategic Marketing
Ethics core
Marketing elective
Elective
Marketing Electives:
Branding and Packaging
Electronic Commerce
International Marketing: European Study Tour
Marketing Internship
New Product Development and Management
Pricing Strategy
Promotion Management
Retail Marketing
Services Marketing
Sports Marketing
Selected Topics in Marketing
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